YCK Laneways
A living, breathing 3D map of Sydney's hidden heart.
Cinematic walkthrough of the 3D precinct.
The Brief
How do you showcase a thriving city precinct to people who’ve never set foot there? We built a web-based 3D map that renders Sydney’s laneways in rich detail, viewable on any device.
The Solution
We partnered with city planners to reimagine York, Clarence, and Kent Streets as a responsive, interactive 3D web experience. More than a directory, this was a gamified journey.
Users can zoom, pan, and tap through a bird’s-eye view of the district to discover hidden gems. Participating venues featured QR codes that turned the digital map into a real-world scavenger hunt ("Collect to Win"), driving actual foot traffic to local businesses.
Visual Details
